Van Dongen, Kees. (1877 - 1968). Coloral Print. Tri-panel folding color lithograph standee printed on heavy stock, from an extremely limited unknown issue, ca. 1930. Each panel measuring 16.5 24.6 cm; approx. 47 x 24.6 cm overall, together with a printed wavy banner-style "Coloral" insert which attached along the upper edge grooves of the right and left panels, each of which are signed within the matrix. The panels read "Coloral /le fard de la chevelure"; "Coloral / nuance les cheveux en toutes teintes"; "Coloral / "meme pour une heure..."
Accomplished by the artist on behalf of L'Oréal's Coloral haircoloring, these standee advertisements were produced in a small number. This work does not appear in the Juffermans catalogue "Kees van Dongen: the graphic work" (2002).
The end of World War I was celebrated by the Jazz Age, when short hairstyles became fashionable, with a new emphasis on shape and color. By the end of the 1920s, there were 40,000 hair salons in France alone and L'Oréal's new products O'Cap, Imédia Liquide, and Coloral captured the growing market.
The Dutch-French artist Kees van Dongen was a known for his vibrant paintings and prints of almond-eyed women and bourgeois leisure scenes. Some of the painter’s most famous works depict fashionable celebrities, including the French actress Brigitte Bardot. Born in Rotterdam, Netherlands, the artist moved to Paris in 1897 where he frequented the bars and cabarets of Montmartre. Affiliated with the Fauvists Henri Matisse, Maurice de Vlaminck, and André Derain, Van Dongen’s use of color and expressive line became integral to his style. In 1926, the artist was inducted into the French Legion of Honor, and, in 1927, awarded the Order of the Crown of Belgium.
Van Dongen, Kees. (1877 - 1968). Coloral Print. Tri-panel folding color lithograph standee printed on heavy stock, from an extremely limited unknown issue, ca. 1930. Each panel measuring 16.5 24.6 cm; approx. 47 x 24.6 cm overall, together with a printed wavy banner-style "Coloral" insert which attached along the upper edge grooves of the right and left panels, each of which are signed within the matrix. The panels read "Coloral /le fard de la chevelure"; "Coloral / nuance les cheveux en toutes teintes"; "Coloral / "meme pour une heure..."
Accomplished by the artist on behalf of L'Oréal's Coloral haircoloring, these standee advertisements were produced in a small number. This work does not appear in the Juffermans catalogue "Kees van Dongen: the graphic work" (2002).
The end of World War I was celebrated by the Jazz Age, when short hairstyles became fashionable, with a new emphasis on shape and color. By the end of the 1920s, there were 40,000 hair salons in France alone and L'Oréal's new products O'Cap, Imédia Liquide, and Coloral captured the growing market.
The Dutch-French artist Kees van Dongen was a known for his vibrant paintings and prints of almond-eyed women and bourgeois leisure scenes. Some of the painter’s most famous works depict fashionable celebrities, including the French actress Brigitte Bardot. Born in Rotterdam, Netherlands, the artist moved to Paris in 1897 where he frequented the bars and cabarets of Montmartre. Affiliated with the Fauvists Henri Matisse, Maurice de Vlaminck, and André Derain, Van Dongen’s use of color and expressive line became integral to his style. In 1926, the artist was inducted into the French Legion of Honor, and, in 1927, awarded the Order of the Crown of Belgium.