{"product_id":"11756-visual-arts-warhol-andy-souper-dress","title":"[Visual Arts] Warhol, Andy. (1928–1987) Souper Dress","description":"\u003cdiv style=\"\"\u003e\"Campbell’s Souper Dress, on you, it’ll look… M’m ! M’m ! Good !\" - CAMPBELL SOUP ADVERTISEMENT\u003cbr style=\"\"\u003e\n\u003c\/div\u003e\u003cdiv style=\"\"\u003e\u003cbr style=\"\"\u003e\u003c\/div\u003e\u003cdiv style=\"\"\u003eScreenprint in colors on a disposable A-line dress made of screen-printed tissue, wood pulp and rayon mesh with binding tape, \u003ci style=\"\"\u003ecirca\u003c\/i\u003e 1965, labeled 'The Souper Dress' at the neck, from the edition of unknown size, vertical and horizontal folds (as issued), wear\/losses along parts of several of the folds\u003cspan style=\"\"\u003e, but this example, unlike most, does not have the bottom 3-inch hem cut off, and is thus complete. 36½ x 21½ in. (927 x 546 mm.). Beautifully framed in conservation-grade materials under UV-plexi. \u003c\/span\u003e\u003cdiv style=\"\"\u003e\u003cspan style=\"\"\u003e\u003cbr style=\"\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"\"\u003e\n\u003cspan style=\"\"\u003eThe  Souper Dress  is a classic example where fashion, art and industry intersect into one image, capturing the vibrant, youthful, optimistic and consumerist zeitgeist of the 1960s in America to perfection.  \u003c\/span\u003e\u003cspan style=\"\"\u003eAs art historian Marco Livingstone has stressed, Pop Art was never a circumscribed movement with membership and manifestos. Rather, it was a sensibility emergent in the 1950s and rampant in the 1960s. Andy Warhol (who began his career as a fashion illustrator) had been painting Campbell's soup cans since 1962. Such advertising icons, along with cartoons and billboards, yielded a synthesis of word and image, of art and the everyday and fashion quickly embraced the spirit of Pop, playing an important role in its dissemination. While \u003c\/span\u003eAndy Warhol notably produced several customized paper dresses of his own, this “Souper” dress is not one of Warhol’s designs, but rather a production of Campbell Soup Company cleverly capitalizing on public knowledge of the pop artist’s work to promote sale. The Souper Dress inspired by the iconic Campbell Soup Cans series,  flame-resistant unless previously washed or cleaned, was imagined and produced by the Campbell Soup Company as a mail order offer and as an effective advertising campaign when paper dresses were all the rage in the 60s. Two labels from any different kinds of Campbell’s Vegetable Soups and $1.00 got you the dress.\u003c\/div\u003e\n\u003cdiv style=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Schubertiade Music and Arts","offers":[{"title":"Default Title","offer_id":46093463978143,"sku":"11756","price":4500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/4826\/7423\/files\/28Visual_Arts_29_Warhol_2C_Andy._281928_E2_80_931987_29_Souper_Dress_11756a.jpg?v=1722188193","url":"https:\/\/www.schubertiademusic.com\/products\/11756-visual-arts-warhol-andy-souper-dress","provider":"Schubertiade Music and Arts","version":"1.0","type":"link"}