1950s vintage football keychain display manufactured by Gay Products Company, with text reading: "GAY / SPORTSMAN / Key Chain / 24 K GOLD PLATED / A GAY BETTER PRODUCT." Original set of 12 key chains still together with the packaging. Very minor wear to the edges, in otherwise fine condition. 12 x 8.5 inches.
Out of business since the 1960s, the Georgia-based company packaged a variety of countertop products – combs, toothbrushes, hair pins, fishing line, pencils, and key chains among other items – in bold cardboard displays for dime markets, grocery stores and pharmacies. The company slogan underwent variations on the product packaging between the 1940s-50s, the most notable being: "If it's Gay...It's okay."