Tall Folio. 104 pp. Softcover, photographic cover. Soft cover, English and Japanese text. All black and white images. Signed and inscribed on the halftitle to noted advertising executive Lester Wunderman, who was also a notable photographer exhibiting at the Metropolitan and other museums, and who, with Cornell Capa, helped found the International Center of Photography in New York: "It took fifty years to have it / between covers... with appreciation / for all your early encouragement, / support and friendship... / Fondly / Cornell Capa / December 20, 1990."
A remarkable association copy of the catalog of this exhibition. Lester Wunderman (1920-2019)is widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
Tall Folio. 104 pp. Softcover, photographic cover. Soft cover, English and Japanese text. All black and white images. Signed and inscribed on the halftitle to noted advertising executive Lester Wunderman, who was also a notable photographer exhibiting at the Metropolitan and other museums, and who, with Cornell Capa, helped found the International Center of Photography in New York: "It took fifty years to have it / between covers... with appreciation / for all your early encouragement, / support and friendship... / Fondly / Cornell Capa / December 20, 1990."
A remarkable association copy of the catalog of this exhibition. Lester Wunderman (1920-2019)is widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.