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[Sexploitation]. Sex Madness (New Line, R-1973) Poster.
Campy vintage poster designed by Schulenberg for the New Line Cinema re-release of the 1938 sexploitation film Starring Vivian McGill, Rose Tapley, Al Rigali, Mark Daniels, Linda Lee Hill, and Ruth Edell and directed by Dwain Esper. Linen-backed, bright colors and a clean overall appearance with well-pressed folds and small restorations to corners. 18.5" X 24"

Along the lines of Reefer Madness, supposedly to warn teenagers and young adults of the dangers of venereal diseases, specifically syphilis, this exploitation film belongs to the social guidance genre of quasi-documentary narratives, which exhort young adults to follow particular moral and social prescriptions related to sexuality and drug use.

The film centers on Paul Lorenz, a "concerned citizen" alarmed at the spread of venereal diseases. However, at a New York City burlesque show, several protagonists are more intent on engagement in sexual pleasure, regardless of the subsequent costs.  Wild parties, lesbianism, and premarital sex are portrayed or heavily implied in various scenes. The promotion of the film for "educational" purposes allowed it to portray taboo subjects that were otherwise forbidden by the Motion Picture Production Code of 1930, especially after those restrictions were strictly imposed on Hollywood productions after July 1934.

[Sexploitation] Sex Madness (New Line, R-1973) Poster

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[Sexploitation]. Sex Madness (New Line, R-1973) Poster.
Campy vintage poster designed by Schulenberg for the New Line Cinema re-release of the 1938 sexploitation film Starring Vivian McGill, Rose Tapley, Al Rigali, Mark Daniels, Linda Lee Hill, and Ruth Edell and directed by Dwain Esper. Linen-backed, bright colors and a clean overall appearance with well-pressed folds and small restorations to corners. 18.5" X 24"

Along the lines of Reefer Madness, supposedly to warn teenagers and young adults of the dangers of venereal diseases, specifically syphilis, this exploitation film belongs to the social guidance genre of quasi-documentary narratives, which exhort young adults to follow particular moral and social prescriptions related to sexuality and drug use.

The film centers on Paul Lorenz, a "concerned citizen" alarmed at the spread of venereal diseases. However, at a New York City burlesque show, several protagonists are more intent on engagement in sexual pleasure, regardless of the subsequent costs.  Wild parties, lesbianism, and premarital sex are portrayed or heavily implied in various scenes. The promotion of the film for "educational" purposes allowed it to portray taboo subjects that were otherwise forbidden by the Motion Picture Production Code of 1930, especially after those restrictions were strictly imposed on Hollywood productions after July 1934.